From the Chinese opera stage to the international platform, Tai Tong Ah has come so far thanks to its leaders’ courage to try something new while drawing on ancestral wisdom. At the same time, it recognises the need to evolve with the changing times. This is how Tai Tong Ah stays flexible and agile in moments of crises, like the prawns on its logo and packaging.
From humble beginnings in a street opera and a noble wish to help the less fortunate, Mr Yeoh Liew Kung founded a business that has lasted more than three generations.
In the ‘60s and ’70s, Hongkong movies dominate the cinemas in Singapore, and actresses like Yu often grace the covers of entertainment magazines. Calendars that have pictures of popular actresses were proudly displayed in homes. Small businesses like Tai Tong Ah would have such calendars printed and given as gifts during the final months of the year.